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What did we deliver? TORO product releases for the 1st half of 2019

blogJune 28, 2019 · David Brown

TORO welcomed 2019 with fresh new updates and features to make enterprise application integration better than ever. Throughout the 1st half of 2019, we've rolled out new features and implemented upgrades to our product offerings, and we have prepared this recap to share what we did to level up your enterprise integration.

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What is the API Economy & why it matters to your business

blogMarch 7, 2019 · David Brown

When a single organisation unlocks its proprietary systems, processes and/or data by publishing an API it creates value, and potentially a revenue stream, for both itself and its’ business partners. Multiply this effect by many organisations and it creates an ecosystem known as an API economy whereby value is created from APIs that not only operate independently but also enable new and unique applications to be created from a mashup of several APIs.

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Infographic: How to implement an API first design methodology

blogFebruary 28, 2019 · David Brown

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How to implement an API first design methodology

blogFebruary 13, 2019 · David Brown

Applying an API first approach means designing an API so that it has consistency, as well as adaptability, regardless of what development projects it's applied to. Creating an API description language for your API is key as it helps establish a contract for how your API communicates with other programs - even when the language behind these systems is unknown.

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How to integrate Jira, Bitbucket & Bamboo with Google Hangouts Chat

blogJanuary 18, 2019 · Daren Klamer

Here at TORO, we’re big fans of Atlassian's suite of products. We use them on a daily basis, particularly Jira, Bitbucket, Bamboo, and the soon to be defunct (at time of writing) HipChat.
One thing we loved about HipChat was how easy it was to integrate with the other Atlassian products we use. This allowed us to get messages in HipChat when Bamboo builds completed, when JIRA issues were opened or updated, and when any activity in Bitbucket would occur (such as commits, pull requests being approved, comments, etc).

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The evolution of the TORO t-shirt

blogJanuary 11, 2019 · David Brown

In some respects the evolution of our t-shirts represents the evolution of our brand. Many of the concepts have remained consistent such as “enterprise application cloud”. Some things have changed such as our domain migrating from to

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TORO Gives Back

blogJanuary 4, 2019 · David Brown

The holiday season is all about spreading love, and a great reminder of the potential impact we each can have on the lives of the people around us. Every year, TORO shows gratitude and love by giving back to the community.

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We killed the connector. Long live the API schema.

blogDecember 12, 2018 · David Brown

Why Enterprise Application Integration platforms have traditionally used connectors. A connector is a piece of code that wraps an external API so that it can communicate with your application. Huh? Ok, well, let’s run through practical example... Say, for example, that you wanted to update a contact in your CRM system every time there was a change to the same contact in your ERP (or accounting system). The providers of both the CRM and ERP system document their APIs on their websites. This documentation describes all of the operations available in the API, the method by which you should connect to the API, security and other settings.

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What significance is there in a product release date?

blogOctober 31, 2018 · David Brown

What’s in a product release date? To most it marks an event; an entry in the calendar to mark the achievement of a milestone. At TORO, product release dates, either coincedently or by design, have tended to hold more significance.
Targeting a specific date started as a bit of inside joke but increasingly we find ourselves releasing a product on a date that holds some significance to us. Now I don’t consider myself superstitious yet I won’t walk under a ladder if I have the option to walk around it. So I guess it is part superstition and part universal design that we have ended up hitting the dates which hold some significance.

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Interview Series: The Vision for TORO

blog David Brown, Wayne Bucklar

Wayne Bucklar interviews David Brown, Founder & CEO of TORO in which Brown explains what drove him to create TORO and his mission to create accessible enterprise software. In this interview, David Brown talks about his vision for TORO and how he is making that vision a reality with the launch of TORO Integrate.

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TORO brings transparency to the enterprise software market

blog David Brown, Founder and CEO

A vision several years in the making and years in development came to fruition today. TORO is here today due to a frustration with the way that enterprise software applications have traditionally been sold, customized, deployed and managed. It seems to us that the enterprise software sales and development model has not changed significantly in the past few decades.

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